Pre-Conference Reception: Thursday, Feb. 28
5:30 - 7:30 p.m. at
130 E. Randolph Street (One Prudential Plaza)
PRedict the Future will be hosting a panel discussion and speed networking event for the first 60 students who are heading to the Windy City. The pre-conference reception will be held at Cision’s headquarters in the historic One Prudential Plaza. The night will begin with a panel discussion followed by a speed networking event. Guest speakers will include Starcom, Edelman, and Cision employed professionals. The panelists will discuss their career journey, ethics, globalization, and diversity in the PR industry. There will be sponsored refreshments, food, and entertainment.
Day One: Friday, March 1
8:00 a.m. - 9:00 a.m. Conference Check-in at 247 S. State St. Chicago, IL (continues throughout the day)
9:00 - 9:15 a.m. Conference Welcome & National Committee Presentation
9:15 - 10:00 a.m. Keynote Presentation by Judith Harrison, senior vice president of Diversity & Inclusion, Weber Shandwick and past president, PRSA Foundation, and Helen Shelton, senior partner, Finn Partners
10:00 – 11:30 a.m. Morning Keynote Breakout Sessions options
Ketchum's "Mask Off" presentation showcases "Multicultural is Cultural" campaigns
Edelman's Luke Crawford highlights socially responsible experiential campaigns
Diverse Voices (PRSA Foundation's new book) Panel featuring D&I experts from Weber Shandwick, Finn Partners and the Black Public Relations Society of Chicago
ColorComm Chicago diversity panel: Lifting as you Climb: Uncensored
11:30 a.m. – 12:45 p.m. Lunch*
12:45 p.m. Departure for World Class Site Visits
1:30 – 3:00 p.m. Professional Site Visits Options
Facebook - global stories and diversity
Gatorade/FleishmanHillard -- Winning From Within: Growing a Top Global Brand for 15+ Years
Edelman: Going Global with Hilton, Skittles, and Nissan
The Goodman Theater - reaching diverse audiences
Hyatt Corporation - global communication
Kraft Heinz - global outreach
United Airlines - promoting a global brand
3:00 – 4:00 p.m. Guided Transit from Visit to Second City
4:00 – 5:00 p.m. Networking hour at Second City
5:00 – 6:00 p.m. Interactive improv diversity workshop at Second City
Day Two: Saturday, March 2
8 - 9:30 a.m. Breakfast & PRSSA National Leadership Summit**
10:00 – 11:30 a.m. Morning Breakout Session
Ketchum - interactive ethics workshop led by Midwest Marketplace Leader, Bill Zucker
ICF Next (Olson Engage) - multicultural campaign showcase and D&I efforts
Mastering Implicit Bias within the Corporate Setting workshop - Veronica Appleton
11:30 – 1:00 p.m. Lunch*
1:00 – 2:30 p.m. Afternoon Breakout Sessions
Mars Wrigley Confectionery - global reputation campaign
Flowers Communications Group - #ForTheCulture - Exploring the World of Multicultural Communications
San Jose Group - Latino campaigns - The San Jose Group - Founder, George San Jose highlights how his firm reaches the complex markets of Latin America with one global multimedia campaign.
2:30 p.m. End of Conference, enjoy Saturday evening & Sunday in Chicago!
*Lunch is not provided. Light refreshments Friday morning will be available & a full continental breakfast will be provided Saturday morning as part of the PRSSA National Leadership Summit.
** All Chapter Offices are required to attend this session.